Brand Guidelines

We understand that you’re proud of your reputation on Angi and want to make it known to your customers. Fortunately, we have a number of free approved options for providers in good standing to use our trademarked name to promote your company’s inclusion on Angi and encourage reviews on your company.

For more information on using the Angi Review Generation Tools and Super Service Award (current winners only), please review the Angi Brand Guidelines below.

Marketing Venues Angi Review Generation Tools Super Service Award Badge & Logo (Current Winners Only)
Company Website    
Non-Competitor Social Media Sites (Facebook, Twitter, LinkedIn, etc.)    
Email Messages / Content & Email Signatures    
One-off Collateral (Invoices, Estimate Forms, Thank-you notes, Business Cards, Brochures & Newsletters)    
Company Video, not included in advertisements    
Company Vehicles & Awnings    
Flyers, Company Apparel, Door Hangers & Yard Signs (at job sites)    
Mass Marketing (Yellow Pages & Other Print/Online Directory Ads; Newspaper, Magazine, Radio & TV Ads; Billboards, Coupon Books, etc.)    
Competing Review Services (Yelp, Google+, etc.)    

Additional Unapproved Uses of the Angi Brand

  • Service providers may not refer to their company as a ‘member’ of Angi, verbally or in print (even if the owner or employees of the company have personal memberships with us).
  • Providers may not reference ratings in any medium. Printing/posting claims such as ‘high ratings’ or ‘A ratings’ may be accurate one day but not the next.
  • Companies may not, under any circumstances, reproduce, print, copy, forward, distribute or email Angi member reviews for commercial gain.

Review Generation Tools

Angi permits all companies in good standing to use the Angi Review Generation Tools. We’ve designed an easy-to-use URL for you to distribute to customers. Clicking www.angi.com/review/SPID sends your customers directly to your reviews page for them to easily leave their feedback on Angi. You MUST replace the letters SPID with the number of your Service Provider ID that you can find in the Business Center.

Badges

Angi also provides badges which can be placed on your website to drive reviews and give users access to your visitor profile page. Please reach out to your Client Success Manager if you would like to implement them on your website. They can help provide the proper badges, links and answer any questions you might have.

Review Generation Language

"Have you used our business? Let us know how we did and leave us a review on Angi. It’s easy and we love to hear your feedback! Visit www.angi.com/review/SPID to leave your review."
"We really value what our customers have to say. We’d love for you to share your feedback on Angi by visiting www.angi.com/review/SPID."

Remember to add your SPID to the end of your review link for quicker access to your page.

Display this text on:
  • Company website
  • Non-competitor social media (Facebook, Twitter, etc.)
  • Email (sent to current or prospective clients who have proactively contacted your business.)
  • One-off Collateral (newsletters, estimates, invoices, business cards, brochures, thank you notes,and similar materials addressed to current or prospective clients who have proactively contacted your business.)
  • Company video

Advertiser Promotion

Angi offers opportunities for highly rated providers to advertise discounts through the Angi magazine, website and/or call center. For more information about advertising opportunities, please email us at BusinessCenter@angi.com or give us a call at 1-888-819-ANGI (2644).

For advertisers in Angi Magazine working to design your coupon, please see our separate magazine guidelines (available from your Angi Ad Artwork Coordinator) for information regarding the stringent display guidelines required by our magazine.

The trademarked Angi name and all Angi website and magazine content, including Angi coupons and Deals are the property of Angi and may not be reproduced by outside parties. We do want our advertisers to be able to promote their status and discount offers outside of Angi, and we have specific guidelines for doing so.

All text regarding advertisements must be removed from all venues when the Angi advertisements are no longer active.

Approved Venues for Promoting Your Current Angi Advertisements

  • Company websites
  • Non-competitor social media sites (Facebook, Twitter, etc.)
  • Company email signatures and email sent to current or prospective clients who have proactively contacted your business.

Approved Language for Promoting Your Current Angi Advertisements

  • Current Angi Magazine Advertisers
    • "Featured in Angi Magazine."
    • "See our coupon in Angi Magazine."
  • Current Angi Website and/or Call Center Advertisers
    • "Featured on Angi (angi.com)."
    • "See our coupon on angi.com."
    • "Give Angi a call for information on our special offer (888-944-5478)."
  • Current Angi Honor Roll Advertisers
    • "Featured in Angi Honor Roll, (include month and year)."
    • The month of your company’s Honor Roll ad must be included.
    • This may only be promoted during the month(s) of the Honor Roll ad and must be taken down if/when your company discontinues its Honor Roll advertisement.
  • Current Angi Deal Advertisers
    • "Check out our Deal on Angi."
    • "Check out our Plumbing service call offer on Angi"
    • The title or brief description of the Deal may be included (e.g. $79 for Dryer Vent Cleaning).
    • You may include a link to your Deal landing page, though screenshots and/or text from the actual deal details and/or fine print may not be used.

Advertisement promotion outside of the above guidelines should be assumed to be not permitted. To check on a specific situation, please email BrandEncouragement@angi.com.

Super Service Award Promotion

Achieving the Super Service Award is an impressive accomplishment that affords you multiple opportunities to promote your company’s standing on Angi. Please remember, however, that because the Angi name and logo are trademarked, the Super Service Award has specific regulations for approved use.

These guidelines are in place to maintain the value and integrity of Angi and the Super Service Award program so your award maintains its prestige. Since the Super Service Award is awarded for specific markets/categories, providers with multiple locations must clearly indicate the winning location(s) for any of the below options in order to be approved.

Winners receive a link to access the complete guidelines as well as the Super Service Award, logo, press release and merchandise order form. In all approved venues, current winners displaying the current Super Service Award logo may also list any previous years won below the logo.

Uses for Current Super Service Award Logo

  • Company websites
  • Email or printed materials sent to named current or prospective customers who have proactively contacted the business (e.g. invoices, estimate forms, business cards, brochures, newsletters and thank you notes.)
  • Flyers and door-hangers
  • Ads in the Angi Publication
  • Awnings and signs at the business
  • Yard signs at job sites
  • Company apparel and uniforms
  • Non-competitor social media sites
  • Company video
  • Mass marketing such as print ads, television radio commercials and other mass marketing venues.

Super Service Award in Press Releases

Current winners may include the current Super Service Award press release on their company website, blog and non-competitor social media sites. The press release provided by Angi is available through the company profile on the Angi Business Center website.

Winners may customize the highlighted sections of the press release, but recipients wishing to distribute the press release to the media and/or publish in newsletters must seek permission from BrandEncouragement@angi.com regarding the venue and text changes to the press release prior to use.

Super Service Award in Social Media

In addition to the Super Service Award logo and press release, the following text may be used on non-competitor social media sites (Facebook, Twitter, etc):

"We earned the 2018 Super Service Award from Angi. The award reflects consistently high levels of customer service. Check out our reviews on Angi."
"Happy to announce we’ve received the 2018 Angi Super Service Award! Thanks to all our customers for making it possible."

Super Service promotion outside of the above guidelines should be assumed to be not permitted. To check on a specific situation, please email BrandEncouragement@angi.com.

Unapproved Promotion

Because the Angi and Super Service Award names and logos are trademarked, they are not permitted for use on company marketing materials, except in the approved manners described in Angi Brand Guidelines by providers in good standing. The most common venues in which we find unauthorized use of the trademarked Angi and Super Service Award names and logos are:

  • Providers are never to refer to their company as a ‘member’ of Angi, verbally or in print (even if the owner or employees of the company have personal memberships with us).
  • Providers may not reference ratings in any medium (e.g. “A ratings,” “highly rated,” etc.).
  • Providers may not, under any circumstances, reproduce, print, copy, forward, distribute or email Angi member reviews for commercial gain.

FAQs

How may the Angi trademarks be used?

We offer opportunities for the Angi brand to be used in a variety of venues. Our Brand Guidelines outlined above provide more detailed information about how exactly you may, and may not, use Angi trademarks and content. This table also gives you a quick glance at approved brand use.

How may I promote my Angi rating?

While we appreciate your interest in promoting your good standing, we do not currently allow providers to promote their exact rating in any venue. Claims such as “5 stars” or “highly-rated” may be true one day, but not the next. Instead we encourage you to direct consumers to your Angi profile where they can view your current rating. You can guide members to your profile using language such as “Check out our reviews on Angi!” and linking back to Angi.

How may I use my member reviews?

Reviews published on Angi may not be duplicated, copied, or reproduced. However, with authorization from the consumer who left the review, excerpts may be used on company websites and one-off marketing materials. Other Angi review fields may not be used.

What if I am a Super Service Award winner?

Please note, there are exceptions made for current Super Service Award winners. Winners are notified each year and have access to separate guidelines specific to the Super Service Award. If you are a current winner and do not have access to those guidelines, please reach out to the Business Center at 888-819-ANGI (2644).

What if I see misuse of the Angi Brand?

If you see Angi trademarks being used in an unapproved manner, please pass the information along to us at BrandEncouragement@angi.com. We will look into the misuse and follow up as appropriate to protect Angi trademarks.

Still have questions?

If you have questions about brand usage, please feel free to reach out to us via email at BrandEncouragement@angi.com. We are always happy to help!